MFMO

Motley Fool Momentum Factor ETF

Motley · $13.3m in assets, October 8, 2026

MFMO, the Motley Fool Momentum Factor ETF ($13 million), sits in StoryVector’s Beta Book: it selects holdings by a factor such as value, size, quality or dividends, not by a story. It carries no market story, so it is not ranked against one.

MFMO · the ETFFRI OCT 2Market price total return
+17.0%Total return since launch, December 2025
+19.3%Year to date
27.9%Volatility since launch

Checked, and added to the Beta Book

It selects holdings by a factor such as value, size, quality or dividends, not by a story.

Mandate
Factor →
Last checked
October 6, 2026

We check every ETF against the 22 narratives. This one follows the market, a factor or a manager’s choices rather than a story, so it has no narrative and no Share of Narrative. See the narratives on the board → · See the whole Beta Book →

FRI OCT 2MARKET PRICE TOTAL RETURN

1M3MYTD1Y3Y*5Y*
MFMO+8.2%−2.6%+19.3%–––
The marketbroad US ETFs+0.8%+2.6%+14.6%+16.8%+22.9%+12.9%

1M, 3M, 1Y, 3Y, 5Y: one month to five years. YTD: year to date. * A year, annualised. A dash means the ETF has not traded for the whole period. Since it started trading on December 9, 2025: +17.0%.

$10,000 invested December 31, 2025

MFMO $11,930The market $11,464
$0$10,000$20,000Dec 2025Jun 2026$0$10,000$20,000Dec 2025

Total return on the market price, with each distribution reinvested on its ex-date. Not the NAV return the issuer publishes; the two differ when the ETF trades above or below the value of its holdings. The market is the asset-weighted return of broad US index ETFs. Past performance is no guarantee of future results.

Common questions

Why does MFMO have no story?

It selects holdings by a factor such as value, size, quality or dividends, not by a story.

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Narrative figures are from the weekly board. Performance is market price total return as of October 2, 2026. Assets are StoryVector’s weekly figure. Classification and measurement. Not investment advice. How the measurement works →