Every narrative ranked by how loud it is, who holds it and what its ETFs returned.
The board ranks the 22 market stories StoryVector measures by how loud each one is this week, across six channels, with who holds each one and what its ETFs returned over 12 months. This week the loudest are onchain infrastructure, the productivity handoff and the rate regime; the quietest is the credit signal.
22The credit signalSpreads and defaults34.74 weeksLargest holderXLF 6.2%top five 26.5%Last 12 months+0.6%431
Last 12 months: market price total return of the ETFs that carry the narrative, asset weighted, to October 2, 2026. The bar ranks the 21 narratives with a full year, lowest to highest; the white notch is this one and the thin tick is broad US ETFs (+16.8%). Attention and returns sit side by side, not as cause and effect. Measured and past, not a forecast.
ETFs we checked and found to hold no narrative sit in the Beta Book →
Attention against ownership
Further right is louder. Higher means more of the capital sits in the top five ETFs. Bigger bubbles have more ETFs.
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Bubble size is the number of ETFs carrying the narrative. Color is this week’s band. The lines split the board at its median level (48.9 this week) and at 70% concentration. Where a name does not fit beside its bubble, hover over or tap the bubble.
Loud and concentrated 8
The productivity handoff, Crypto conviction, Geopolitical supply, Hard asset flight, The quantum frontier, Pure narrative flow, The orbital economy, The refinancing cycle
Loud and spread 3
Onchain infrastructure, The rate regime, The AI compute core
Quiet and concentrated 5
The defense trade, The power constraint, Physical AI layer, The trade-war tax, The biology trade
Quiet and spread 6
The income overlay, The values trade, The fear layer, Dollar displacement, The reshoring trade, The credit signal
Compare narratives
Pick up to five and see their last four weeks side by side on the fixed scale.
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Pick up to five from the lists; a sixth replaces the oldest. The last four weeks on the fixed 25 to 60 scale, with each week’s HOT and QUIET zones shaded. Bands are the top and bottom 15% of that week, so the zones move. A level under 25 is drawn on the floor and marked “below 25”. A record of levels, not a forecast.
Hot
Warm
Quiet
Do the channels agree?
Each dot is one of the six channels, the white mark is the level.
Level
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Channel scores run 0 to 100. Click a channel to pick it out; click again to see all six. The white mark is the level, the dot beside each name is its band, and the number on the right is the gap between the highest and lowest channel. A channel that did not report this week has no dot (13 of 132 this week).
Common questions
What are the loudest market stories this week?
Onchain infrastructure at 59.2 (HOT); the productivity handoff at 58.4 (HOT); the rate regime at 57.8 (HOT). Levels run on a fixed scale of 25 to 60.
Which market stories are quietest this week?
The credit signal at 34.7 (QUIET); the reshoring trade at 40.5 (QUIET); the biology trade at 41.2 (QUIET).
Which market story do the most ETFs carry?
Dollar displacement: 641 US ETFs carry it.
Which stories' ETFs returned the most over the past year?
The AI compute core +50.2%; geopolitical supply +39.7%; the biology trade +24.2%, against +16.8% for broad US ETFs. Asset weighted, to October 2, 2026. Past performance only.
How is attention measured?
Each story is scored 0 to 100 on six channels every week: search, video, news, forums, investor boards and reference pages. The six are averaged into one level on a fixed 25 to 60 scale. HOT is the top 15% of the week and QUIET the bottom 15%. A level says how loud a story is, not where it is going.
Levels are attention, not direction: no narrative is labeled rising or falling, and nothing here forecasts flows. Ownership is capital Share of Narrative, exposure-weighted, from the week’s holdings.