Three questions, answered from three separate inputs: what people say online, what ETFs file, and what ETFs trade at. They meet on one narrative and are never added together. First the machine, then the five questions issuers ask about it.
Attention runs along the top, ownership through the middle, performance along the bottom. They share a narrative and nothing else.
Swipe the chart sideways to see all of it
Every week each of the six channels gives each narrative a score from 0 to 100: how much of that channel’s attention the story drew.
The six scores are averaged with equal weights. No channel can carry a narrative on its own, and a missing channel is shown as missing, never filled in.
The level is ranked against the week’s other narratives. The top 15% are HOT, the bottom 15% QUIET. It says where a story sits this week, not where it is going.
Each ETF’s narrative comes from its prospectus, not its name. A second narrative counts only where the filing names it.
An ETF’s assets are multiplied by how much of it belongs to the narrative. An ETF can carry two narratives; its money is split between them.
Each ETF’s share of all the money carrying the narrative, and how much of it the five largest ETFs hold.
Each ETF’s total return at its traded price, Friday to Friday, over up to five years. Distributions are added back; fees are already in the price.
The part of each week’s return that the S&P 500 explains is removed, for the ETF and for its narrative alike. What is left is what each did on its own.
What is left is compared with the narrative’s other ETFs, never with the ETF itself. A fit of 0.70 or more reads Yes, 0.40 to 0.70 Partly, below 0.40 No.
What an issuer asks first, each in two sentences and one diagram.
Names are marketing; filings are not. IUSB is called Core Universal, but its filing names investment grade and high yield, so it carries the rate regime first and the credit signal second.
How loud a story is, who holds it and whether an ETF delivers it are different questions. One score would hide the cases that matter most: loud and thinly held, or widely held and not delivered.
Most ETFs rise and fall with the market, so almost any stock ETF moves with almost any story. Taking the market out shows whether an ETF still follows its own.
No. A level is one week’s reading, like a thermometer, and returns and fit describe the past. Nothing on the site says a narrative or an ETF is rising, falling or about to move.
No. ETFs are listed by their measured share of the narrative’s capital. There is no editorial slot and nothing to buy.
The limits, stated where the method is.
The pilot runs all three on the narratives your ETFs carry and turns them into ideas for your marketing, distribution and product teams, every week. The wire lands every weekday. Free. No card.