What the measurement turns up

Research note · Oct 8, 2026Every 3x ETF launched before 2020All 51 US 3x ETFs launched before a 2020 rule capped new funds at 2x. Since then 3x has come back as ETNs and, from October 2026, as a commodity pool.NoteVideoWhat the label hidesResearch note · Oct 6, 2026Covered calls lagged what they sold calls on111 covered-call ETFs measured against what they sell calls on, with prices to October 2, 2026. Twelve beat it, the median trailed by 6.2 points a year, and a higher yield bought no extra upside.NoteDoes it deliver?Explainer · Unwrapped · Oct 1, 2026Auto-callable ETFs34 ETFsA coupon in exchange for the upside, and a date the ETF chooses.PageCarouselVideoWhat the label hidesExplainer · Sep 29, 2026Crypto company ETFs13 ETFsWhat the crypto company label covers, and how much of the coin sits behind it.PageCarouselWhat the label hidesWho is enteringResearch note · Sep 28, 2026Owning the statistic372 NHL and MLB ETF registrations, and the mechanism behind them. An institutional research note on single-team sports ETFs, the exchange that built the contract market, and the regulatory question that binds them.NoteWho is enteringClip · Sep 24, 2026Two verbs are priced into enterprise software right nowVideoWhere it is toldExplainer · Sep 22, 2026Enterprise software ETFs15 ETFsSoftware billed per person, and the question of who keeps the return.PageCarouselVideoWhere it is toldExplainer · Sep 15, 2026Dividend ETFs147 ETFsWhat the dividend label covers, and what it hides.PageCarouselVideoWhat the label hides

Past behavior and this week’s levels only. Not a forecast or a recommendation.