KNOV

Innovator U.S. Small Cap Power Buffer ETF November

Innovator · $42.5m in assets, October 8, 2026

Holds options on the iShares Russell 2000 ETF of small US companies that cap gains and cushion a set stretch of losses over a period starting each November. The cap and cushion apply in full only to buyers at the start of the period.

KNOV, the Innovator U.S. Small Cap Power Buffer ETF November, is a $42 million ETF whose main story is the fear layer. Over the past year it returned +14.3%, against +16.8% for broad US ETFs. Figures to October 2, 2026; past performance, not a recommendation.

KNOV · the ETFFRI OCT 2Market price total return
+13.0% a yearTotal return since launch, November 2024
+14.3%Last 12 months
+11.6%Year to date
12.0%Volatility since launch

The narrative it carries

This is its only narrative.

The fear layer →

Hedges, buffered ETFs, volatility and trend strategies: the products built around market falls.

The fear layer · the narrative this week
42.3WARM level, 18 of 22
last four weeks
584ETFs carry it
13.1%held by the top five
DBMFlargest holder, 3.8%
$120 bncapital, 9th of 22

The band is where this narrative’s level sits among the 22 this week. QUIET means less talked about, not falling.

Who owns the capital
DBMF 3.8%BALT 3.1%ACYN 2.4%SFLR 2.3%FJAN 1.5%579 other ETFs 86.9%13.1%top five
#ETFSHAREASSETS1 YEARCOST
1DBMF3.8%$5.24bn+26.0%0.85%
2BALT3.1%$3.00bn+6.5%–
3ACYN2.4%$2.36bn––
4SFLR2.3%$2.21bn+9.1%–
5FJAN1.5%$1.47bn+13.2%–
579 other ETFs86.9%
KNOV: 0.0%

Share is each ETF’s slice of the capital carrying this narrative. 1 year is market price total return; cost is the expense ratio. See all 584 ETFs on the narrative page →

FRI OCT 2MARKET PRICE TOTAL RETURN

1M3MYTD1Y3Y*5Y*
KNOV−1.4%+0.3%+11.6%+14.3%––
The fear layerits narrative+1.0%+3.2%+9.3%+11.8%+13.6%+9.5%
The marketbroad US ETFs+0.8%+2.6%+14.6%+16.8%+22.9%+12.9%

1M, 3M, 1Y, 3Y, 5Y: one month to five years. YTD: year to date. * A year, annualised. A dash means the ETF has not traded for the whole period. Since it started trading on November 1, 2024: +13.0% a year.

$10,000 invested November 30, 2024

KNOV $12,088The fear layer $12,098The market $13,001
$0$10,000$20,000Nov 2024May 2025Nov 2025May 2026$0$10,000$20,000Nov 2024Nov 2025

Year by year

KNOVThe fear layerThe market
0%10%20%KNOV 2025: +11.9%Narrative 2025: +11.3%The market 2025: +16.8%2025KNOV YTD: +11.6%Narrative YTD: +9.3%The market YTD: +14.6%YTD0%10%20%KNOV 2025: +11.9%Narrative 2025: +11.3%The market 2025: +16.8%2025KNOV YTD: +11.6%Narrative YTD: +9.3%The market YTD: +14.6%YTD

Total return in each calendar year; this year is year to date. A year appears only if KNOV traded for all of it.

Total return on the market price, with each distribution reinvested on its ex-date. Not the NAV return the issuer publishes; the two differ when the ETF trades above or below the value of its holdings. The narrative is the asset-weighted return of the unlevered ETFs that carry it. The market is the asset-weighted return of broad US index ETFs. Past performance is no guarantee of future results.

Common questions

What story is KNOV selling?

KNOV’s main story is the fear layer, which covers hedges, buffered ETFs, volatility and trend strategies: the products built around market falls.

Which ETFs compete with KNOV?

The ETFs whose weekly returns move most like KNOV’s over the past 3 years are KSEP (0.98), KOCT (0.98) and KDEC (0.98).

How has KNOV performed against its story?

Over the past year KNOV returned +14.3%, the ETFs carrying the fear layer +11.8% and broad US ETFs +16.8%, to October 2, 2026. Its weekly returns have a correlation of 0.83 with the story. Past performance only.

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Narrative figures are from the weekly board. Performance is market price total return as of October 2, 2026. Assets are StoryVector’s weekly figure. Classification and measurement. Not investment advice. How the measurement works →