MAXI, the Simplify Bitcoin Strategy ETF, is a $38 million ETF whose main story is crypto conviction. Over the past year it returned −38.3%, against +16.8% for broad US ETFs. Figures to October 2, 2026; past performance, not a recommendation.
The narrative it carries
This is its only narrative.
Crypto conviction →
Bitcoin, ether and the companies around them, held through ETFs.
The band is where this narrative’s level sits among the 22 this week. QUIET means less talked about, not falling.
| # | ETF | SHARE | ASSETS | 1 YEAR | COST |
|---|---|---|---|---|---|
| 1 | IBIT | 49.5% | $67.06bn | −30.6% | 0.25% |
| 2 | FBTC | 11.4% | $15.45bn | −30.5% | 0.25% |
| 3 | GBTC | 7.8% | $10.61bn | −31.4% | 1.50% |
| 4 | ETHA | 7.2% | $9.83bn | −40.9% | 0.25% |
| 5 | BTC | 3.9% | $5.27bn | −30.5% | 0.15% |
| 171 other ETFs | 20.2% |
Share is each ETF’s slice of the capital carrying this narrative. 1 year is market price total return; cost is the expense ratio. See all 176 ETFs on the narrative page →
FRI OCT 2MARKET PRICE TOTAL RETURN
| 1M | 3M | YTD | 1Y | 3Y* | 5Y* | |
|---|---|---|---|---|---|---|
| MAXI | +16.5% | +75.6% | +11.5% | −38.3% | +33.0% | – |
| Crypto convictionits narrative | +9.5% | +39.0% | −2.9% | −29.5% | +50.5% | +10.3% |
| The marketbroad US ETFs | +0.8% | +2.6% | +14.6% | +16.8% | +22.9% | +12.9% |
1M, 3M, 1Y, 3Y, 5Y: one month to five years. YTD: year to date. * A year, annualised. A dash means the ETF has not traded for the whole period. Since it started trading on September 30, 2022: +35.3% a year.
$10,000 invested September 30, 2022
Year by year
Total return in each calendar year; this year is year to date. A year appears only if MAXI traded for all of it.
Total return on the market price, with each distribution reinvested on its ex-date. Not the NAV return the issuer publishes; the two differ when the ETF trades above or below the value of its holdings. The narrative is the asset-weighted return of the unlevered ETFs that carry it. The market is the asset-weighted return of broad US index ETFs. Past performance is no guarantee of future results.
FRI OCT 2MARKET PRICE TOTAL RETURN
How closely it moves
MAXI moves largely apart from the market. When the market has moved 1%, MAXI has tended to move 1.37%.
MAXI moves closely with crypto conviction. When crypto conviction has moved 1%, MAXI has tended to move 1.26%.
Weekly returns over 157 weeks. The narrative is measured without MAXI in it, so it is not compared with itself.
ETFs it moves most and least like
Correlation of weekly returns over the last 3 years, among unlevered ETFs StoryVector covers.
Where it sits in Crypto conviction
Each dot is one of 62 unlevered ETFs whose main narrative is crypto conviction, placed by its return (up) and how much it swung (right) over the last year.
Risk
Cost against its peers
MAXI is the 77th cheapest of 81 ETFs in crypto conviction. The dashed line is the middle of the group, 0.69% a year.
How it is built
An unlevered long ETF that gets its exposure through futures. It counts toward Share of Narrative.
Narrative exposure
Common questions
What story is MAXI selling?
MAXI’s main story is crypto conviction, which covers bitcoin, ether and the companies around them, held through ETFs.
Which ETFs compete with MAXI?
The ETFs whose weekly returns move most like MAXI’s over the past 3 years are HBTC (0.93), BITO (0.92) and BETH (0.92).
How has MAXI performed against its story?
Over the past year MAXI returned −38.3%, the ETFs carrying crypto conviction −29.5% and broad US ETFs +16.8%, to October 2, 2026. Its weekly returns have a correlation of 0.91 with the story. Past performance only.
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