TSLL

Direxion Daily TSLA Bull 2X Shares

Direxion · $3.72bn in assets, October 8, 2026

Aims for twice Tesla's return each day, using swaps and options. Because it resets daily, its return over weeks or months can differ a lot from twice Tesla's.

TSLL, the Direxion Daily TSLA Bull 2X Shares, is a $3.7 billion ETF whose main story is physical AI layer. Over the past year it returned −48.7%, against +16.8% for broad US ETFs. Figures to October 2, 2026; past performance, not a recommendation.

TSLL · the ETFFRI OCT 2Market price total return
−16.2% a yearTotal return since launch, August 2022
−48.7%Last 12 months
−47.5%Year to date
106.8%Volatility since launch

The narrative it carries

This is its only narrative.

Physical AI layer →

Robots, factory automation and driverless vehicles: the machines AI puts to work in plants, warehouses and on roads.

Physical AI layer · the narrative this week
48.1WARM level, 14 of 22
last four weeks
53ETFs carry it
87.6%held by the top five
BOTZlargest holder, 28.7%
$17.9 bncapital, 19th of 22

The band is where this narrative’s level sits among the 22 this week. QUIET means less talked about, not falling.

Who owns the capital
BOTZ 28.7%ARTY 25.4%ROBO 17.4%ARKQ 11.4%ROBT 4.7%48 other ETFs 12.4%87.6%top five
#ETFSHAREASSETS1 YEARCOST
1BOTZ28.7%$3.33bn−0.3%0.68%
2ARTY25.4%$4.22bn+70.8%0.47%
3ROBO17.4%$2.02bn+23.6%0.95%
4ARKQ11.4%$1.89bn+8.0%0.75%
5ROBT4.7%$775.2m+10.8%0.65%
48 other ETFs12.4%
TSLL carries this narrative but holds no Share of Narrative, because only unlevered long exposure counts.

Share is each ETF’s slice of the capital carrying this narrative. 1 year is market price total return; cost is the expense ratio. See all 53 ETFs on the narrative page →

FRI OCT 2MARKET PRICE TOTAL RETURN

1M3MYTD1Y3Y*5Y*
TSLL+5.3%−19.8%−47.5%−48.7%−10.1%–
Physical AI layerits narrative+4.6%+1.2%+21.1%+22.5%+23.5%+6.6%
The marketbroad US ETFs+0.8%+2.6%+14.6%+16.8%+22.9%+12.9%

1M, 3M, 1Y, 3Y, 5Y: one month to five years. YTD: year to date. * A year, annualised. A dash means the ETF has not traded for the whole period. Since it started trading on August 9, 2022: −16.2% a year.

$10,000 invested August 31, 2022

TSLL $5,059Physical AI layer $20,855The market $20,411
$0$10,000$20,000$30,000Aug 2022Aug 2023Aug 2024Aug 2025$0$10,000$20,000$30,000Aug 2022Aug 2024

Year by year

TSLLPhysical AI layerThe market
-100%0%100%200%TSLL 2023: +139.7%Narrative 2023: +34.0%The market 2023: +27.9%2023TSLL 2024: +99.6%Narrative 2024: +9.3%The market 2024: +23.1%2024TSLL 2025: -26.9%Narrative 2025: +25.6%The market 2025: +16.8%2025TSLL YTD: -47.5%Narrative YTD: +21.1%The market YTD: +14.6%YTD-100%0%100%200%TSLL 2023: +139.7%Narrative 2023: +34.0%The market 2023: +27.9%2023TSLL 2024: +99.6%Narrative 2024: +9.3%The market 2024: +23.1%2024TSLL 2025: -26.9%Narrative 2025: +25.6%The market 2025: +16.8%2025TSLL YTD: -47.5%Narrative YTD: +21.1%The market YTD: +14.6%YTD

Total return in each calendar year; this year is year to date. A year appears only if TSLL traded for all of it.

Total return on the market price, with each distribution reinvested on its ex-date. Not the NAV return the issuer publishes; the two differ when the ETF trades above or below the value of its holdings. The narrative is the asset-weighted return of the unlevered ETFs that carry it. The market is the asset-weighted return of broad US index ETFs. Past performance is no guarantee of future results.

Common questions

What story is TSLL selling?

TSLL’s main story is physical AI layer, which covers robots, factory automation and driverless vehicles: the machines AI puts to work in plants, warehouses and on roads.

Which ETFs compete with TSLL?

The ETFs whose weekly returns move most like TSLL’s over the past 3 years are TSLY (0.95), TSLP (0.95) and TESL (0.81).

How has TSLL performed against its story?

Over the past year TSLL returned −48.7%, the ETFs carrying physical AI layer +22.5% and broad US ETFs +16.8%, to October 2, 2026. Its weekly returns have a correlation of 0.52 with the story. Past performance only.

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Narrative figures are from the weekly board. Performance is market price total return as of October 2, 2026. Assets are StoryVector’s weekly figure. Classification and measurement. Not investment advice. How the measurement works →