TSLY

YieldMax TSLA Option Income Strategy ETF

YieldMax · $667.0m in assets, October 8, 2026

Builds a synthetic position in Tesla from options and sells call options against it, paying the option income out as large distributions. It gives up most of Tesla's upside but keeps most of its downside.

TSLY, the YieldMax TSLA Option Income Strategy ETF, is a $667 million ETF whose main story is the income overlay. Over the past year it returned −7.2%, against +16.8% for broad US ETFs. Figures to October 2, 2026; past performance, not a recommendation.

TSLY · the ETFFRI OCT 2Market price total return
+9.7% a yearTotal return since launch, November 2022
−7.2%Last 12 months
−11.9%Year to date
45.3%Volatility since launch

The narrative it carries

Its main narrative, at 0.8 of its exposure.

The income overlay →

ETFs built to pay income: dividend stocks, municipal bonds, preferred shares and covered calls.

The income overlay · the narrative this week
46.0WARM level, 15 of 22
last four weeks
629ETFs carry it
36.6%held by the top five
VIGlargest holder, 10.5%
$1,095 bncapital, 3rd of 22

The band is where this narrative’s level sits among the 22 this week. QUIET means less talked about, not falling.

Who owns the capital
VIG 10.5%SCHD 9.9%VYM 7.7%MUB 4.3%VTEB 4.2%624 other ETFs 63.4%36.6%top five
#ETFSHAREASSETS1 YEARCOST
1VIG10.5%$114.51bn+10.1%0.04%
2SCHD9.9%$107.89bn+23.9%0.06%
3VYM7.7%$83.99bn+13.8%0.04%
4MUB4.3%$46.62bn−2.0%0.05%
5VTEB4.2%$45.69bn−2.2%0.03%
624 other ETFs63.4%
TSLY: 0.1%

Share is each ETF’s slice of the capital carrying this narrative. 1 year is market price total return; cost is the expense ratio. See all 629 ETFs on the narrative page →

Also carries: Physical AI layer →

Robots, factory automation and driverless vehicles: the machines AI puts to work in plants, warehouses and on roads.

Exposure 0.2 · level 48.1 WARM, 14th of 22 · TSLY holds 1.1% of its capital

FRI OCT 2MARKET PRICE TOTAL RETURN

1M3MYTD1Y3Y*5Y*
TSLY+4.8%−5.8%−11.9%−7.2%+8.8%–
The income overlayits narrative−2.7%−0.8%+8.8%+10.8%+14.5%+8.8%
The marketbroad US ETFs+0.8%+2.6%+14.6%+16.8%+22.9%+12.9%

1M, 3M, 1Y, 3Y, 5Y: one month to five years. YTD: year to date. * A year, annualised. A dash means the ETF has not traded for the whole period. Since it started trading on November 23, 2022: +9.7% a year.

$10,000 invested November 30, 2022

TSLY $13,312The income overlay $14,773The market $19,793
$0$10,000$20,000Nov 2022Nov 2023Nov 2024Nov 2025$0$10,000$20,000Nov 2022Nov 2024

Year by year

TSLYThe income overlayThe market
-20%0%20%40%60%TSLY 2023: +50.6%Narrative 2023: +11.0%The market 2023: +27.9%2023TSLY 2024: +29.2%Narrative 2024: +13.3%The market 2024: +23.1%2024TSLY 2025: +14.2%Narrative 2025: +11.2%The market 2025: +16.8%2025TSLY YTD: -11.9%Narrative YTD: +8.8%The market YTD: +14.6%YTD-20%0%20%40%60%TSLY 2023: +50.6%Narrative 2023: +11.0%The market 2023: +27.9%2023TSLY 2024: +29.2%Narrative 2024: +13.3%The market 2024: +23.1%2024TSLY 2025: +14.2%Narrative 2025: +11.2%The market 2025: +16.8%2025TSLY YTD: -11.9%Narrative YTD: +8.8%The market YTD: +14.6%YTD

Total return in each calendar year; this year is year to date. A year appears only if TSLY traded for all of it.

Total return on the market price, with each distribution reinvested on its ex-date. Not the NAV return the issuer publishes; the two differ when the ETF trades above or below the value of its holdings. The narrative is the asset-weighted return of the unlevered ETFs that carry it. The market is the asset-weighted return of broad US index ETFs. Past performance is no guarantee of future results.

Common questions

What story is TSLY selling?

TSLY’s main story is the income overlay, which covers ETFs built to pay income: dividend stocks, municipal bonds, preferred shares and covered calls. Its second is physical AI layer.

Which ETFs compete with TSLY?

The ETFs whose weekly returns move most like TSLY’s over the past 3 years are TSLP (0.96), TSYY (0.79) and TESL (0.77).

How has TSLY performed against its story?

Over the past year TSLY returned −7.2%, the ETFs carrying the income overlay +10.8% and broad US ETFs +16.8%, to October 2, 2026. Its weekly returns have a correlation of 0.35 with the story. Past performance only.

Run an ETF in the income overlay? StoryVector shows issuers where their ETFs stand against the closest rivals, every week.

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Narrative figures are from the weekly board. Performance is market price total return as of October 2, 2026. Assets are StoryVector’s weekly figure. Classification and measurement. Not investment advice. How the measurement works →