UMAR

Innovator U.S. Equity Ultra Buffer ETF - March

Innovator · $142.6m in assets, October 8, 2026

UMAR, the Innovator U.S. Equity Ultra Buffer ETF - March, is a $143 million ETF whose main story is the fear layer. Over the past year it returned +11.0%, against +16.8% for broad US ETFs. Figures to October 2, 2026; past performance, not a recommendation.

UMAR · the ETFFRI OCT 2Market price total return
+7.8% a yearTotal return since launch, March 2020
+11.0%Last 12 months
+8.5%Year to date
7.4%Volatility since launch

The narrative it carries

This is its only narrative.

The fear layer →

Hedges, buffered ETFs, volatility and trend strategies: the products built around market falls.

The fear layer · the narrative this week
42.3WARM level, 18 of 22
last four weeks
584ETFs carry it
13.1%held by the top five
DBMFlargest holder, 3.8%
$120 bncapital, 9th of 22

The band is where this narrative’s level sits among the 22 this week. QUIET means less talked about, not falling.

Who owns the capital
DBMF 3.8%BALT 3.1%ACYN 2.4%SFLR 2.3%FJAN 1.5%579 other ETFs 86.9%13.1%top five
#ETFSHAREASSETS1 YEARCOST
1DBMF3.8%$5.24bn+26.0%0.85%
2BALT3.1%$3.00bn+6.5%–
3ACYN2.4%$2.36bn––
4SFLR2.3%$2.21bn+9.1%–
5FJAN1.5%$1.47bn+13.2%–
579 other ETFs86.9%
UMAR: 0.1%

Share is each ETF’s slice of the capital carrying this narrative. 1 year is market price total return; cost is the expense ratio. See all 584 ETFs on the narrative page →

FRI OCT 2MARKET PRICE TOTAL RETURN

1M3MYTD1Y3Y*5Y*
UMAR+0.7%+2.7%+8.5%+11.0%+13.2%+8.2%
The fear layerits narrative+1.0%+3.2%+9.3%+11.8%+13.6%+9.5%
The marketbroad US ETFs+0.8%+2.6%+14.6%+16.8%+22.9%+12.9%

1M, 3M, 1Y, 3Y, 5Y: one month to five years. YTD: year to date. * A year, annualised. A dash means the ETF has not traded for the whole period. Since it started trading on March 2, 2020: +7.8% a year.

$10,000 invested March 31, 2020

UMAR $17,376The fear layer $20,234The market $32,751
$10,000$20,000$30,000$40,000Mar 2020Mar 2022Mar 2024Mar 2026$10,000$20,000$30,000$40,000Mar 2020Mar 2024

Year by year

UMARThe fear layerThe market
-20%-10%0%10%20%30%UMAR 2021: +7.3%Narrative 2021: +10.1%The market 2021: +27.1%2021UMAR 2022: -5.5%Narrative 2022: -5.2%The market 2022: -19.8%2022UMAR 2023: +12.2%Narrative 2023: +16.3%The market 2023: +27.9%2023UMAR 2024: +12.9%Narrative 2024: +13.6%The market 2024: +23.1%2024UMAR 2025: +11.9%Narrative 2025: +11.3%The market 2025: +16.8%2025UMAR YTD: +8.5%Narrative YTD: +9.3%The market YTD: +14.6%YTD-20%-10%0%10%20%30%UMAR 2021: +7.3%Narrative 2021: +10.1%The market 2021: +27.1%2021UMAR 2022: -5.5%Narrative 2022: -5.2%The market 2022: -19.8%2022UMAR 2023: +12.2%Narrative 2023: +16.3%The market 2023: +27.9%2023UMAR 2024: +12.9%Narrative 2024: +13.6%The market 2024: +23.1%2024UMAR 2025: +11.9%Narrative 2025: +11.3%The market 2025: +16.8%2025UMAR YTD: +8.5%Narrative YTD: +9.3%The market YTD: +14.6%YTD

Total return in each calendar year; this year is year to date. A year appears only if UMAR traded for all of it.

Total return on the market price, with each distribution reinvested on its ex-date. Not the NAV return the issuer publishes; the two differ when the ETF trades above or below the value of its holdings. The narrative is the asset-weighted return of the unlevered ETFs that carry it. The market is the asset-weighted return of broad US index ETFs. Past performance is no guarantee of future results.

Common questions

What story is UMAR selling?

UMAR’s main story is the fear layer, which covers hedges, buffered ETFs, volatility and trend strategies: the products built around market falls.

Which ETFs compete with UMAR?

The ETFs whose weekly returns move most like UMAR’s over the past 3 years are MART (0.99), MARW (0.98) and BMAR (0.98).

How has UMAR performed against its story?

Over the past year UMAR returned +11.0%, the ETFs carrying the fear layer +11.8% and broad US ETFs +16.8%, to October 2, 2026. Its weekly returns have a correlation of 0.97 with the story. Past performance only.

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Narrative figures are from the weekly board. Performance is market price total return as of October 2, 2026. Assets are StoryVector’s weekly figure. Classification and measurement. Not investment advice. How the measurement works →