An actively managed ETF: owns US-listed companies worth at least $1 billion across all eleven market sectors, leaving out those the manager sees as pushing liberal political or social agendas.
YALL, the Truth Social God Bless America ETF, is a $82 million ETF whose main story is the values trade. Over the past year it returned −5.4%, against +16.8% for broad US ETFs. Figures to October 2, 2026; past performance, not a recommendation.
YALL · the ETFFRI OCT 2Market price total return
+22.4% a yearTotal return since launch, October 2022
Share is each ETF’s slice of the capital carrying this narrative. 1 year is market price total return; cost is the expense ratio. See all 127 ETFs on the narrative page →
1M, 3M, 1Y, 3Y, 5Y: one month to five years. YTD: year to date. * A year, annualised. A dash means the ETF has not traded for the whole period. Since it started trading on October 11, 2022: +22.4% a year.
Total return in each calendar year; this year is year to date. A year appears only if YALL traded for all of it.
Total return on the market price, with each distribution reinvested on its ex-date. Not the NAV return the issuer publishes; the two differ when the ETF trades above or below the value of its holdings. The narrative is the asset-weighted return of the unlevered ETFs that carry it. The market is the asset-weighted return of broad US index ETFs. Past performance is no guarantee of future results.
FRI OCT 2MARKET PRICE TOTAL RETURN
How closely it moves
With the market0.89
−1 opposite0 unrelated+1 in step
YALL moves closely with the market. When the market has moved 1%, YALL has tended to move 0.98%.
With The values trade0.89
−1 opposite0 unrelated+1 in step
YALL moves closely with the values trade. When the values trade has moved 1%, YALL has tended to move 1.11%.
Weekly returns over 157 weeks. The narrative is measured without YALL in it, so it is not compared with itself.
Correlation of weekly returns over the last 3 years, among unlevered ETFs StoryVector covers.
Where it sits in The values trade
Each dot is one of 117 unlevered ETFs whose main narrative is the values trade, placed by its return (up) and how much it swung (right) over the last year.
Risk
14.3%Volatility, last year
−9.4%Largest fall, last year
−6.1%Below its high now
0.65%Expense ratio, a year · 31st cheapest of 41
0.50%Payout yield, last 12 months
$408,999Traded each day, 3-month average
$81.8mAssets
Issued by Truth · launched October 10, 2022
Cost against its peers
YALL is the 31st cheapest of 41 ETFs in the values trade. The dashed line is the middle of the group, 0.40% a year.
How it is built
An unlevered long ETF. It counts toward Share of Narrative.
YALL’s main story is the values trade, which covers ESG, climate and faith-based ETFs, and the anti-ESG ETFs built against them.
Which ETFs compete with YALL?
The ETFs whose weekly returns move most like YALL’s over the past 3 years are TILT (0.90), ACVF (0.90) and VTHR (0.90).
How has YALL performed against its story?
Over the past year YALL returned −5.4%, the ETFs carrying the values trade +14.9% and broad US ETFs +16.8%, to October 2, 2026. Its weekly returns have a correlation of 0.89 with the story. Past performance only.
Run an ETF in the values trade? StoryVector shows issuers where their ETFs stand against the closest rivals, every week.
Narrative figures are from the weekly board. Performance is market price total return as of October 2, 2026. Assets are StoryVector’s weekly figure. Classification and measurement. Not investment advice. How the measurement works →