Online and social consumers ETFs in pure story flow

Q: Which ETFs are online and social consumers ETFs?

3 US ETFs sit in this category of pure narrative flow. Online retailers and social media companies. Driven by online spending and social media advertising.

Online retailers and social media companies. Driven by online spending and social media advertising.

3ETFs in this category

$295mmoney in them

0.3%of pure story flow’s money

IBUYlargest unleveraged ETF, 43.6%

How they did, to Nov 2, 2026

	1 month	YTD	12 months
Category median	+5.5%	−5.0%	−5.5%
Its story	−11.1%	+1.3%	−11.3%
Broad US ETFs	−2.5%	+11.5%	+11.8%

1 month

YTD

12 months

Category median

+5.5%

−5.0%

−5.5%

Its story

−11.1%

+1.3%

−11.3%

Broad US ETFs

−2.5%

+11.5%

+11.8%

Every ETF here, largest first

#	ETF	Name	Assets	Share	12 months	Fee
1	IBUY	Amplify Online Retail ETF	$129m	43.6%	−2.5%	0.65%
2	MILN	Global X Millennials Consumer ETF	$88m	29.7%	−5.5%	0.50%
3	SOCL	Global X Social Media ETF	$79m	26.6%	−30.8%	0.65%

Other categories in pure story flow

Disruptive innovation 1 ETFs Sentiment-picked stocks 2 ETFs Betting and gambling 2 ETFs Buffered and defined-outcome 4 ETFs Leveraged and inverse 75 ETFs Everything else 1 ETFs

Common questions

Which ETFs are online and social consumers ETFs?3 US ETFs sit in this category of pure story flow. Online retailers and social media companies. Driven by online spending and social media advertising.

What is the largest online and social consumers ETF?IBUY, Amplify Online Retail ETF, with $129m, 43.6% of the category's money.

How have online and social consumers ETFs performed?The median unleveraged ETF here returned -5.5% over the last 12 months to Nov 2, 2026, against +11.8% for broad US ETFs. Past performance, not a forecast.